For me, the Shapeways business model is superb. I have a day job that pays well enough, and I do the 3d modelling only as a hobby. That frees me from the pressure of doing active sales & marketing
I truly enjoy just building the designs in 3d.. It's then an added perk to see a physical model in my hand, Beyond that, it is incredible to me for someone to take one of my items and place it on their train layout. Every once in a while I look at what someone took and painted up nicely, and I think ... "Did I really do that?" - It's a sense of wonder.
I've had people offer to buy me a 3d printer, and (call me crazy) I've said no. I have
zero desire to get into manufacturing, production, packing and shipping. All time spent on such pursuits would be time lost that I could have spent designing.
My
shop is about model trains. It's not making enough that I could consider retiring, in fact it's not even covering minimum wage on the hours spent doing the designs, but I am making enough money off the shop to buy a new locomotive every month or two, so if the hobby is paying for itself.. the wife is happy. <grin>