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AdWords conversion tracking [message #21873] Sat, 25 December 2010 20:49 UTC Go to next message
avatar maxbraun  is currently offline maxbraun
Messages: 3
Registered: January 2009
Go to my shop
Junior Member
Are there plans to offer AdWords conversion tracking for the shop sites? Each sale of a model could be a conversion worth the markup. This way, it would be easy to see how much money came in per dollar spent on Google ads.

To enable this, some code would have to be added to the site, similar to the Analyics tracking that's already there. Detailed info here: http://adwords.google.com/support/aw/bin/answer.py?hl=en& ;answer=115794

I would love to see this supported!
Re: AdWords conversion tracking [message #22335 is a reply to message #21873 ] Sat, 08 January 2011 22:05 UTC Go to previous messageGo to next message
avatar dizingof  is currently offline dizingof
Messages: 1288
Registered: October 2009
Go to all my models
Senior Member
What you can do instead is create a new page for the model you're going to use for Adwords and change it to private - this way only traffic from your Google paid campaign will reach this page - now, use your Analitics to see how many actual uniques came through your Adwords campaign and how many of these uniques converted into actual sales (you can either check you XSL sales-file in your edit-shop page periodically throughout the day or you can get a summary of all your sales
in the next morning. (the so called: Yippee email).

So next, the math is simple - let's say you paid for ex. $50 for 1000 Google visitors and your Analitics counter registered 900 visitors.. (don't expect 1000) - now out of these 900 you made 4 sales.. so that's 1:225 a sale.. so if your design's markup is $12.5 - you break even , if it's more then that you profit.. - less then that you loose money.. and need to change either your ad text, model price , or.... ditch the model for another Very Happy



Cheers


[Updated on: Sun, 09 January 2011 05:15 UTC]


http://www.3Dizingof.com


Re: AdWords conversion tracking [message #22342 is a reply to message #22335 ] Sun, 09 January 2011 03:50 UTC Go to previous messageGo to next message
avatar maxbraun  is currently offline maxbraun
Messages: 3
Registered: January 2009
Go to my shop
Junior Member
That's a very interesting hack, but it's still a hack. I was wondering if we could get a proper integration of conversion tracking. It seems like the work for Shapeways would be very similar to what has already been done for the Analytics integration.

The reason I'm bringing this up at all is that AdWords currently has a promotion where they give you an extra $100 if you spend $100 on ads and enable conversion tracking (by February 15th 2011).
Re: AdWords conversion tracking [message #22344 is a reply to message #21873 ] Sun, 09 January 2011 05:14 UTC Go to previous messageGo to next message
avatar dizingof  is currently offline dizingof
Messages: 1288
Registered: October 2009
Go to all my models
Senior Member
Very interesting...

What pops to my mind about this generous incentive.. is the fact that they suffer a great deal of click-fraudulent and by installing this new code on your website they can now better asses what is a real human click and what is a questionable one.. by combining data from Google's cookie and the cookie generated on your landing page.
This could reduce null clicks, refine conversion numbers and save webmasters $$$.


Perhaps Robert , shapeways CTO can add more on this.


BTW, can you share your experience about Adwords campaigns for your 3d designss? are you happy with the conversions?
throw us some numbers Smile



Cheers






http://www.3Dizingof.com


Re: AdWords conversion tracking [message #22599 is a reply to message #22344 ] Fri, 14 January 2011 04:35 UTC Go to previous messageGo to next message
avatar maxbraun  is currently offline maxbraun
Messages: 3
Registered: January 2009
Go to my shop
Junior Member
I ran an experiment over about a month and I'm not particularly happy with the results, but I wouldn't draw too many conclusions from that. I spent more than I earned during that time, but since I had a relatively low budget for the ads and not that many models to offer, this might not transfer well to other shops.

So I'd say run a small experiment for yourself if you want some meaningful numbers. Conversion tracking would definitely be a useful tool.
Re: AdWords conversion tracking [message #72201 is a reply to message #22599 ] Thu, 25 July 2013 18:12 UTC Go to previous message
avatar giorgio79  is currently offline giorgio79
Messages: 40
Registered: May 2013
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Member
Sales conversion tracking (not just Adwords) is an essential tool for any serious shop owners. Here is how some of the big boys do it
https://support.clickbank.com/entries/22803952-Integrated-Sa les-Reporting
Smile
Look forward to Shapeways implementing it since currently this is not possible here.

[Updated on: Fri, 26 July 2013 06:03 UTC]


 
   
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