Many thanks for your replies!
I tried importing the Max-exported VRML97 file in Meshlab first, but it indicates no presence of a texture. When I export it from Meshlab, there's no texture entry in the resulting WRL file, because the texture reference is already missing in the 3ds Max WRL export.
In 3ds Max itself (Standard material with diffuse map) the texture is showing correctly on the model. I have followed the instructions in
this page, but used the mesh's own UV coordinates for baking the texture in stead of an unwrap method, otherwise the texture became mangled on the model.
But somehow the texture reference isn't saved along in the 3ds Max VRML97 export. The Max-exported VRML97 file + texture can be
downloaded here, and
here's the Max file + texture.
Last edited: Sep 27, 2011