Setting prices for shops

I'm a bit new to Shapeways, I have set a price for my print, but it is different in the shop. I'm wondering if I've set something incorrectly but I can't see where I've gone wrong.

Great service by the way.

What country are you in?
Netherlands VAT (19%) is added on the model+markup price for EU member countries, the rest of the world sees model+markup.

I'm in the UK. I see it at 347 euros on my login and 291 euros on the shop.

291 * 1.19 = 346.29

The difference is the 19% Netherlands VAT. We in the UK are a EU member country so pay the Netherlands VAT, which is what you see when logged in. The shop price is showing the the amount without VAT.

Ah I see, yes that makes sense - thanks for clarifying!