Please do not give up! I am sure you are close, and all the stuff you are learning now will stand you in good stead later.
Let's do this methodically:
1. What upload format are you using?
If .x3d, the units are taken from Blender and any vertex colours will be automatically uploaded. Don't know whether textures will be.
If .stl you should use meters as this is what you have set up in Blender. [EDIT for stupidity]
The vertex colours will not be uploaded, and the texture will only be uploaded if it and the .stl are zipped together and the zip file uploaded. You cannot upload colour with .stl format, only with a format such as .x3d. If you use .x3d the texture will only be uploaded if it and the .stl are zipped together and the zip file uploaded. [END EDIT](Note that the texture should initially be created in the same location/folder as where the export file will be saved.) I suspect that since you are being asked for units on upload you may be using .stl, but I could be wrong.
It's worth noting that I just looked at the SW documentation for this and unless I missed the right place it is sorely lacking.
2. How have you coloured your model?
If you have used vertex paint that should work with .x3d;
If you have different shells (Blender Objects) each with a different material colour (i.e. a main orange shell and the lettering separate shells), that should work with .x3d;
If you use a texture, that should work with .stl (and perhaps other formats for all I know) if zipped together.
Personally, I would use one of these methods rather than any combination.
Also I strongly suggest for your peace of mind that you make some very simple tests which you upload to SW to prove the methods and get a good SW render such as:
a) A simple cube vertex painted uploaded with .x3d;
b) Two cubes which intersect (not Booleaned) each coloured with a separate material uploaded with .x3d;
c) A cube with a texture zipped and uploaded in .stl or any other format of your choice.
How much does your model actually cost?
Since you want colour I assume you are looking at Full Coloured Sandstone (FCS). Let's say your model was solid and it equates to a sphere of radius 3cm i.e. a volume of around 113cm3.
This equates to a SW price of about 90 USD. Add 21% for Euro prices (VAT, TVA, MwST)
If the model is hollow (3mm thick) the price should be of the order of 26 USD.
I hope this is helpful, Good luck.