Yes, the "rules" for sprues are quite a bit ad-hoc at this time. We (designers) keep asking for things that they (producers) have trouble turning into repeatable items that are sellable.
You don't WANT a hard-fast rule at this time. Such a rule would likely be "no independent shells", and would shut down what many of us are attemping to design.
And if they were to establish a rule right now, it would very likely be more restrictive than what we would wish for.
The exchange for not having a rule is the flexibility to try impossible things. Sometimes, the production team will know that a design just can't work, or that it has trouble printing repetitively. Yes, it's frustrating having models rejected, but it's also (more) rewarding to try to pull off something that can't be built by traditional tools.
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The biggest thing to keep in mind is that humans have to remove the items from the printer and place them in packages to ship. Tiny/fragile items are very likely to break.. believe me, I know. It's better to provide some protection as in
this model than let them get broken, but I'd rather not have them arbitrarily rejected just because the forks on that forklift are so dainty.
If I was writing the "rule".. it'd be "items must at least be able to survive being handled between thumb and forefinger".. but that's not very scientific.