Gum material?

I have seen somewhere a video from Shapeways (now I can't find it in their channel though...) where they introduced this new gummy elastic material.

Have I dreamt of it?

Anyway, I can't find it on the materials, so I would like to know if this is going to be a reality or not.

The Elasto material was discontinued/put on hold - see this blog post.

Ghosh noooooo thank you for info :cry: