Category Archives: Tutorials

Shop Owner Bootcamp: Quick Email Marketing to Boost Sales of Your 3D Prints

Love-Letter-Target-Shapeways-3DP

This is the ninth in a 10 part Shop Owner Bootcamp series counting down to black friday. Last week we focused on Supercharing Your SEO and this week we’re talking Email. Pictured above is Love Letter: Square by Target. Learn more about our partnership with them here

Are you beginning to feel the heat of Holiday Season yet? If you’re not, let me be the first to tell you, it’s go time, Shapies! We just released our holiday gift guide are in full-steam-ahead holiday mode. If you do no other marketing for your Shapeways shop today, do this: remind your friends, family and former customers that you make awesome products through 3D printing and that just about anything can be personalized through your skills and the technology. If you’re concerned that it will come off as spammy, we are happy to take a look in our Holiday Messaging Help forum. I also ask that you trust me when I say, your network will be interested. While it’s no longer new to us, 3D Printing, especially in our unique material portfolio, is still very cool and new to most folks outside the Shapie universe.

The email can be simple: 

Hi friends, 

2014 has been a great year, and I’m grateful you were a part of mine. I just wanted to share the 3D printed products I’ve created this year, and let you know that if you’d like any of them or any other custom products for holidays I’m here to help. 3D Printing is very cool and personal, and it’s not just plastic. Shapeways prints in Steel, Brass, Silver, Gold and even Platinum, too. Holiday season is fast approaching.  

(Insert a few photos of your work)

(link to your shop) 

Cheers, 

I bet you’ll be surprised how few people are aware of what you’re truly capable of, and what’s more fun than supporting a friends business and also giving a great gift? We see so many touching stories and personalized products come through our factories, I can’t help but encourage you to let your network know you’re there.

For those of you with Existing Email Newsletters:

I get many of your independent newsletters each month and enjoy them all. The one thing that all Shapies have in common is how genuine your passion is. This comes through in your communications and in your work. Keep it up! And don’t worry, if you don’t have an email list yet, Holiday is a great time to make one. Just add a link to a google form (or whatever signup mechanism you prefer) in your shop description and watch it grow!

Two Emails You Should Send:

  1. Next week, ideally Tues-Thurs (higher open rate): Holiday preview and/or reminder about your shop including top sellers & latest creations. You can even offer design services.
  2. Small Business Saturday: A holiday mostly celebrated in the US, but one worth letting your customers know about. Black Friday is historically retail centric, Cyber Monday (a great day to send an email as well) is all about digital, but SMB Saturday offers a different unique opportunity to showcase how 3D Printing is enabling your Small Business and say thank you to those contributing to it’s growth.

Here’s a great example from Somersault 18:24‘s Monthly Newsletter:

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Their message goes on to include links to their shop and updates about the science and 3D printing world. It’s helped grow them to one of the most successful shops and collections on Shapeways.

Would it be helpful if included easy to share news stories you could include in your emails in our Shop Owner Newsletter? What emails that we send do you like best? And worst? Be honest with us the way you want your customers to be honest with you :) .


 

Shop Owner Bootcamp: Five Easy Ways to Supercharge Your SEO

This is the eight post in a 10 week series leading up to our busiest sales weekend of the year. We’ve covered everything from getting press for your 3D printed products to how to promote your products on social media and much in our Shop Owner bootcamp series. This week’s post comes from our performance marketing pro, Jeanne, we’re focused on SEO.

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Scottish Shapie Shop Owner MyGadgetLife has some of the best product descriptions on Shapeways. Check out his eggbot (above) and his moon mobius to get inspired for your shop!

5 Easy Ways (Under 5 Minutes) to Get Your Products Picked Up by Google

We’ve already talked about various ways to get customers to your shop, but today we’re going to dive even deeper and talk about the importance of search engine results (SEO). Currently, organic search results are one of the top drivers to Shapeways. The more you can get your products in search engine results, the more likely a potential customer will visit your product page and make a purchase. Below are five tips to get your products search engine optimized in minutes.

#1 Use Specific Keywords in Your Product Titles & Descriptions

Your model titles and descriptions are used not only on your model page on Shapeways, but in search engine search results – a two for one! So, titles and descriptions with specific, relevant keywords will help your products appear in and get people to click (which helps it to surface even more frequently).

Action: You can spend a lot of time on keyword optimization, but here are two easy ways to get started:

  • If you were to search for your product, what would you type in a search engine? Make sure those keywords are in both your title and description

  • Be as specific as possible with your description, including all the peripheral search terms that might be relevant (synonyms, the category that your product belongs in, types of customization or personalization, etc.)

For example, if I title my product “Holiday Ornament,” the likelihood that my product will show up on the first few pages of Google is very low (there are a total of 22.8m search results). Sucks, I know. But if I title it “Custom holiday ornament with initial,” I’m competing against 8.7m search results. And in my description, I’ll write “Christmas or holiday ornament can be customized with initials, monograms, names, images, and is a great unique gift for your loved ones.” Sounds wordy, but it works.

#2 Update Titles & Descriptions to a Certain Length

Anything too long or too short is suspected by search engines to be of low quality. There is a min and approximate max, and you are penalized with less opportunity to turn up in search results for it.

Action: Titles should be about 6 to 8 words (55 characters), with the most important words in the beginning. Descriptions should be at least 15 words (160 characters) with keywords described above in it, as that’s the snippet that gets viewed in search results so you want it to be enticing! Use natural language (the way you would normally talk or write) in your descriptions, including facts and statements to help viewers see the value of your product immediately.

Description

#3 Give Your Images Captions with Keywords

A picture is worth a thousand words. More and more people are finding Shapeways products through image searches on search engines (i.e. Google, Bing, etc). Including a photo and a description with keywords will increase the likelihood it will get picked up in image searches (known as an “Alt text”).

Action: In the Details tab of your model, fill in the image caption with keywords, starting with the ones most relevant to your product. For example, for this ornament I created with Shapeways ornament creator, my caption is “Custom Christmas holiday ornament with organic design”

Image caption

#4 Every Product is Unique, so its Title and Description Should Be Too!

Every model should have a unique title and description. Duplications are penalized by search engines because it assumes the viewer won’t have a good experience if there’s a lot of too-similar content.  Unique titles and descriptions will help your products get shown by search engines.

Action: Give your product titles and descriptions. Your products are unique and their titles and descriptions should be too.  little bit different is better than no difference at all.

#5 Your Shop Description is Prime for SEO Opportunity

Your shop page is full of opportunities for search engines to pick up, with your product and their titles, image alt text, and the robust area to write in a shop description.

Action: Update your Shop Description in your Shapeways Shop Settings with examples of your products types, your background and your expertise designing them. Feel free to elaborate on your designs and products, as the more relevant keywords on the page compared to non-relevant keywords, the better.

Bonus: Also add an extended description for your shop page.

Shop Description

Search engine optimization is a time-intensive and ever evolving process, but the key tenets are consistent: quality content, natural descriptions, and following basic guidelines will go a long way.

What keyword search do you wish you were the #1 result for?


 

Shop Owner Bootcamp: Seven Steps to Get Press for Your 3D Printed Products

This is the sixth edition of our ten week series counting down to Black Friday. Previously covered topics include engaging forums, tagging products, photography, market research, and reputation.

press-dcyaleRadial Drill Press HO Scale by Dave’s Model Railway Stuff

Have you dreamed of seeing your products on your favorite website, blog or media outlet? Are you ready to expand your audience? Believe it or not, it’s easier than you think. Getting promoted on Shapeways is always a great start; and by targeting publications and outlets with audiences that align with your target customer base, you can really see your sales go through the roof. Write out the checklist below and seek holiday press, one article can make you thousands of dollars; really.

Seven Steps to PR Success:

1) List Your Dream Publications to be Featured in: Where have you always wanted to have been featured? What would validate your company or give you bragging rights amongst those less familiar with how great your business is. Make the wishlist of publications you want to be featured it, you’ll check them off over time, I promise. Plus, visualizing where you want to be helps make it happen.

2) Identify the Reporters that Cover Your Niche: Almost all reporters have topics or “beats” that they cover. Make a list of 1-2 journalists at the publications that you want to be featured in to target for coverage of your work. Communicating with the right people at a media outlet is essential to you getting featured and saves everyone time.

3) Find and Document Ways to Reach Reporters: Twitter handles, news tip forms, and individual emails are all great ways to get in touch with journalists. I have found that twitter handles are often the fastest way to get in touch with someone, followed by email. Platforms that journalists check in real-time are always best. Make a list or spreadsheet of these.

4) Engage with Reporters BEFORE you Ask for Coverage: In order to get what you want (coverage) you need to give (engage). Follow those journalists online and interact with the content they create.  Comment on their articles, share those you and your audience will find relevant and make yourself known on their radar before you ask for a feature.

5) Ask for Attention: The notion that if you model it the journalists will come is naive. Everyone is overwhelmed by the amount of content online, and the best way to stand out is to contact writers directly. For example, if you design camera parts, tagging the reporter at Engadget that reviews cameras and saying “Hi John, loved your article on DLSR’s last week, I made this mod for my Canon,” etc. are great ways to get the conversation about you started.

6) Post Your Products on Platforms Journalists Often Search: You may not get a journalists attention the first time you reach out, but since what you’re creating is so cool, they’ll notice the buzz you stir up. Getting an existing online community excited about your work, like we discussed in last week’s forum tips, can really boost the exposure of your products to journalists and potential shoppers alike.

7) If at First You Don’t Succeed: Try, try again! Journalists are busy and on tight deadlines. Just because they don’t cover you today, doesn’t mean they won’t cover you next week. Share your latest creations with them, reminding the writer why their audience will love to hear about what you’ve done.

There are Shop Owners already doing a great job with this, and you can too! Some great recent examples include:

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ittyblox-toyland-shapeways

Remember, both your products and your story as a 3D designer are noteworthy. Don’t be bashful, start growing your audience today!

Bonus challenge: Share your list of target outlets and reporters in our Marketing Your Shapeways Shop forum thread – the more we all work towards getting exposure for our work, the more journalistic interest there will be in all of us. One lucky list sharer will get $25 Shapeways credit.


 

Shop Owner Bootcamp: Reach New Customers Through Existing Forums

This is the fifth is series of 10 Shop Owner Bootcamp posts counting down to Black Friday. We’ve covered reputation, photography, market research, tagging your products and today we’ll be talking about engaging with your audience and community on forums.

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Do you want to get more traffic to your shop? Do you wish that everyone in ___ niche, category or community knew about your products? You can tell them yourself by taking part in other existing online communities. Much of our referral traffic comes from community powered forums and message boards like reddit,  PhantomPilots and TheMiniaturePage. The Shapies who engage on these forums often reap the greatest financial benefit from those visits. David Dewey, of d3wey designs, is moderator on PhantomPilots and generously shared his top 10 tips for engaging on forums. Use these to guide you in your quest to grow your audience and evangelists.

    1. Read the “Sticky” Topics: If they have them then, always read a Forum’s ‘sticky’ topics. These will often answer frequently asked questions. Failing to read them and then asking one of the questions answered within can cause some of the less friendly in a forum to be… well less friendly.
    2. Understand and Familiarize Yourself with Forum Terminology: A ‘post’ is an individual bit of writing (a posting) from a user. Posts are found inside a ‘thread’ (also called a topic). A thread is basically a discussion going on between users who’s comments are ‘posted’. When you start your own ‘thread’ it will sometimes be via a rather confusing ‘post new topic’ button (in other words start a new thread).
    3. Google Acronyms: Acronyms are everywhere and Google is your friend! If you see abbreviations or acronyms that you don’t know then Google them. If you can’t find an answer don’t be scared to ask but again you may find a ‘sticky’ that tells you all of them. Then you’ll know your I.M.O (“In my opinion”) from your IIRC (“If I Recall Correctly”)
    4. Use the Forum’s “Search” to Uncover Answers: Learn to use the search tools to answer your questions. Some forums have really good search tools (some are awful). Try where possible to do a ‘search in topic title only’. This will get you much more relevant results than searching all posts. “motor failure” for example could be written in any post in a discussion about the risks of wiring something wrong “careful or it could result in motor failure”. Search for topics with “motor failure” in the title and you are more likely to get a page full of discussion about “Why have I got motor failure?” The search on our forum works great, too!
    5. Post in the right place: Make sure if you are going to start a discussion thread or ask a question, to do so in the correct place. “Why do I have motor failure” in a sub forum called “Classifieds” isn’t going to get you anywhere.
    6. ALL CAPS IS YELLING: Remember that people will read your post based on the mood they are in. If you type in caps you will, rightly or wrongly, be seen as shouting.
    7. Beware the ‘Troll’: Love it or hate it there are people in all forums that that will just be rude, blunt and unhelpful. Ignoring is the best method and while it is noble to step into someone else’s argument it will end in raised blood pressure for little gain. You will never win them over so why waste the time trying.
    8. Forums are a Give and Take: Give back in some of what you take out. If you ask a lot of questions and get a lot of answers to begin with then drop back in from time to time and look at others who might be asking the same. Help them out and point them in the right direction. Forums are only good if the knowledge is shared.
    9. Do as Others Do with Photos: Learn how to post photos in the forum’s preferred methods (usually found in a sticky!). Many forums now allow you (and prefer you) to attach images like you would an email but some require you to post via a linked photo. If this is so Photobucket is a great free place. Create an account, upload your image, click the ‘share links’, copy the [IMG]http://www.linkisinhere.com[/IMG] link and paste it in.
    10. Video, Video, Video: A video says a thousand words. If you have a question with a problem that can be demonstrated then try and video it! Pop it on Youtube (unlisted link if needed) and post it on a thread. People are MUCH more likely to press play on video than read 500 lines of text. Most forums embed the video on the post so people can click play from there. Speaking of video, here’s a fun one David took near Loch Ness: 

Big thanks to David for sharing this awesome tips with us. His shop is full of treats for your DJI Phantom quadcopter, with everything from battery doors to GPS and GoPro mounts. There’s no mystery that the more people who see your products, the more sales you will have. By engaging with people interested in things like your products, you not only show that you’re eager to contribute to the community at-large, but you may also find work & inspiration from those communities.

Our forum is very active here at Shapeways, and is one of the ways we keep in closest touch with our community. Have you visited our forum before? What forums do you wish you were more active in but haven’t had the time or guts to join?


 

Shop Owner Bootcamp: Five Reasons You Should Tag Your 3D Prints

This is the fourth in a 10 part bootcamp series counting down to Black Friday. We’ve covered reputation, photography and market research already and this week we’re talking about tagging.

How is your work currently being discovered? There are now millions of models on Shapeways, and the best way to stand out from the crowd (aside from photographs of your great products and collections) and be discovered by shoppers is by tagging your products properly. Yes, it can be monotonous, but it is literally how we and others discover many of you. Since the tag is a plus sign, there was no more fitting lead image here than Lucas Goossen’s Solid Plus Pendant.

LucasPlusPendant

Here are five reasons taking the time to tag your models is worth it:

Tags Equate to More Sales Through Organic Search (aka SEO) – Tag words help your products get found on and off our site. The more people that find you organically, the more “popular” your products become in our search engine, leading to greater sales. For example, when I search “Drone” Shapie MaikelsDesigns takes the top spot.

Drone copy

Niche Communities Have a Home on Shapeways - the products that are most unique are often the most successful on Shapeways. Products that fulfill needs not met by other markets. The search terms on our site are always very specific. Think about the words your target audiences uses and would use to search for you and be sure to include them. When shoppers view products like yours, they often are served your products in the “related items.” Looking at the Pitch Control Lever of Maikel’s above, Shapie shoppers are served products from four related drone mod designers:

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Trending Tags Lead to New Shopping Hubs- We’ve built awesome features now that allow us to create tag pages. Connect with people who model similar things in our interest groups forum and come up with a shared model tag. Share the tags on social media so shoppers (and us) can easily spot them. You can always post in “feature this” on our forums, include the tag you & others are using, and we’ll direct shoppers looking for products like yours straight to you! Here’s an example of the DJI Phantom Niche Hub:

DronesPage

Tags are Often How We Curate our Newsletter & Homepage- Wonder how we pick the products on our homepage? Aside from catching them in feature this, we find them by searching key terms. Recently we searched “space” for our space themed newsletter and “pumpkin” for fall finds. Thinking about seasons and holidays your work may be popular at is a great way to get extra eyes on your products.

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There is a Higher Chance Your Products Will Get Advertised if They are Tagged Properly- Tags can lead to your products being featured in our retargeting and Ad Words campaigns. Not only does properly tagging benefit you through the promotions we run, the models we feature, and relevant surfacing based on customer searches, it can even get you advertised courtesy of Shapeways.

Bonus: Tagging is also a way to sort through your shop inventory!

The best time to test tags is the holidays. Apply your learnings from google analytics, monitor which of your products get the most hits and optimize your collection’s tags based on that data. It’s great for your sales and makes our curation easier. Remember, we generally only feature products with photos, and tag those beautiful creations so they can be found by the whole Shapie community.

What tags do you wish had a more prominent home on Shapeways?


 

Shop Owner Bootcamp: Building Your 3D Printing Brand & Collection Through Market Research

This is the third in a 10 part Shop Owner Bootcamp series counting down to Black Friday. We’ve covered reputation and photography in our last two posts and are looking at branding and collection building today. This is last post in the polishing your shop for holiday phase, next week we’ll begin talking about building the relationships necessary to optimize your sales over holiday.

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Do you ever wonder what to design next? Or what makes a product sell? Do you have a product in your shop that outsells all the others and wish that you could get more products on that level? This week we’re focused on building your brand story and developing your collection through market research. I know that “market research” sounds boring and stale to the creative mind, but it doesn’t have to be! Shapeways Shop Owner mentor Vijay Paul is back this week to discuss how he became Dotsan, and how walking around Scotland inspired his stag and the “wired life collection” that followed.

Building Your Brand: Why it’s Personal (and Should Be)

Vijay highlights in this video how going from VDesign to Dotsan was a big turning point for his business. It was when he realized that this was going to be more than a hobby, and a place that people could come for products and art that he created for them. Many of you have developed your brands and logos, but are you giving your shoppers all of the story?

Every time someone buys something from your shop you have the opportunity to create a new brand evangelist. If they love your work, they’re going to come back to your shop time and time again, likely referring others who are interested in your products. They will expose your products, and in turn your brand, to their in-real-life communities. Ask yourself, have I highlighted my design process and inspiration in my shop? Have I armed consumers with a story they can tell about the creation of this product and increase the likelihood they’ll send others to my shop? If you have to hesitate, take this opportunity to refresh your shop and product descriptions. Your brand should tell your story.

Many of you have already developed great brands, so I challenge you to think about how that can be illustrated through out your shop. Perhaps watermarking your photos or integrating your brand into your avatar. People see your designer cards on every product page now, use that opportunity to remind them how awesome it is to buy from you.

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Market Research: It’s as Easy as Going to Look at Beautiful Things

Every successful business has conducted market research at some point in their growth; and if they’re smart, likely multiple times at regular intervals. Vijay knew he wanted to design something that would appeal to a lot of people, and wandering around Scotland he noticed there were Stags everywhere. He saw them in museums, on signs, buildings and iconic Scottish settings. This observation drove his design decisions and gave birth to the Stag, which originally was a 3D render meant to live in 2D. After creating the render he was curious to see if it could work as a wireframe 3D print, I think it’s very clear that it did :) .

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Think about your audience: are you trying to sell to people in your region/country or are you trying to sell to people who like a specific category of things? What is popular in the culture your products speak to? For example, if you are making masks, you should always be up on the latest cosplay fashions. If you’re doing household products, keeping up with industrial design trends can be clutch. If you’re modeling drone accessories, you should pay attention to what drones people are buying. I don’t believe Vijay ever expected to sell as many stags across as many countries as he has, but he went into designing it with the confidence that at least locally, he would receive some interest.

Build Your Collection: Your Best Customer is One Who Buys Again

wired-life-collection

There’s a famous marketing stat that 20% of your customers will be responsible for 80% of your future business; and Shapeways is no exception. Our marketplace is full of passion, and folks who have a great buying experience from you once are likely to brag about it. How can you keep them coming back? Ask yourself, what other types of things to people interested in your subject matter like? Have you ever asked your customers what other products they think would compliment the one they already purchased from you? Think about ways you can expand the collection and have multiple top-selling products. Our Interest Group forums are a great place to get the conversation going.

Sets are very appealing during the holiday season. Think about which of your products could go together and that could expand the story of your work/brand.

Alright everyone, we’re now just 7 weeks from Black Friday- we’ll be focused on building digital and physical relationships that will help your holiday sales in the coming weeks, so take advantage of the opportunity now to ‘dust the shelves’ and put a fresh coat of paint on your ‘open’ sign.

What brands and designers on Shapeways do you look up to?


 

Shop Owner Bootcamp: The Importance of Taking Photos of 3D Printed Products

Shop Owner Bootcamp is a 10 week series aimed to help Shop Owners prepare for holiday. Week 9 is focused on product photography and the importance thereof.

Have you been thinking about taking photos of your products but been making excuses for why you don’t need to? Keeping your shop up is no easy task, but a little effort upfront leads to significantly greater sales. If sales aren’t enough, we are constantly looking for great models to feature on Shapeways and promote through our press and media opportunities. Most publications won’t print renders, and there is nothing more disappointing than not being able to feature a Shop Owner because we don’t have any photos of their great products. Plus, photos help build your reputation too, as Vijay discussed last week.dragonfly-shapeways-paul-liaw

I was a very late adopter of iPhoneography, despite having been a smartphone user for nearly a decade. Admittedly, I’m not sure I would have felt 100% genuine telling you to shoot your holiday collection on your phone before last week. Paul Liaw, the designer behind NeoNouveau is a legend; an award winning digital artist, a Adobe showcased 3D Printing designer, and is this week’s Shop Owner mentor. When not 3D modeling, he brings the lucky community team at Shapeways cheesecake!

Sav-Paul-Nat-Shapeways

This week’s challenge is to take photos. Products that have sold, sell 10x more when they are photographed. It is impossible to stress enough how much photos can make a difference in your sales. Use these quick tips to make your products sing:

  • Use a single tone background – while white is classic, any solid color can do. Don’t have a plain table or desk? Lay down some 2D Printer Paper or a bed sheet. It’s amazing how far you can get with resources around the house.paul-bracelet-alligator
  • Stabilize your camera or smartphone; books, tables and trees work in a pinch – the easiest way to screw up a great shot is to blur it. I always shoot products here at HQ on our white Ikea desks, with my iPhone in landscape mode, resting on the table.
  • Shoot multiple angles – without the ability hold your product in their hands, customers want to see every angle. Pretend you’re taking it out of the Shapeways box for the first time and capture the angles you examined first. Even if you feel silly taking the photo, it could be the one that makes the sale. No need to hold back with the shutter, thanks to our smartphones, a tap is all it takes to discard extras. Paul-Liaw-Fish-Side-Shapeways
  • Always shoot in landscape – our product photos are 625 x 465 and its much easier to crop them when you’re shooting horizontal. In fact, if you’re shooting in landscape, you’re likely already framing your products in this ratio.
  • Show Scale – The average consumer can’t visualize millimeters the way we all can. People, pets, currency, common household items, even fingers cad add crucial context for your consumers.fish-coin-paul-liaw-shapeways
  • Tag materials in your photos – this is the easiest way to set customer expectations. When the material in the image matches the swatch the price reflects, the anxiety surrounding a first time buy is eased. It’s easy to forget this important step; and yet we see it convert to sales, and with material filters, it really helps surface your great products. Click the camera icon in the upper right hand of your product photos to check and set the material tagged in each.
  • Compare Materials and Finishes - Not everyone is as familiar with our materials as we are, showing the difference makes a difference. For example, here are Raw Brass (top) and Raw Bronze (bottom) version’s of NeoN0uveau‘s wheat bracelet. Paul-Liaw-Wheat-Bracelet-Shapeways
  • Have fun! Customers will be drawn to your personalities and you can tell a lot about yourself and your brand through your photos. We encourage you to upload as many photos as you want, invite friends over and get creative with your product shoot.

What’s the greatest barrier between you and great photographs? How can we help?


 

HOW TO: Create a Rubber Prototype Using a 3D Printed Mold in 14 Easy Steps

Will Harris at Design That Matters has posted a fun tutorial on HOW TO: Create a Rubber Prototype Using a 3D Printed Mold that is a step by step process that is easy to follow and looks like the kind of fun that will have you pouring liquid rubber into 3D printed molds for months.

how to 3D print a rubber mold

You can flex your industrial design skills in software such as Solidworks or Inventor which both have great tools to help you boolean and split a mold from your designed part.  Will also includes practical design tips such as including registration pins and escape vents into your mold to ensure bubbles do not form and you can add extra material to your 3D printed mold if required.  (or you can mix colors and/or materials if you want to get a little more experimental).

The best materials for 3D printed molds are usually polished Nylon or Acrylic if you want to do smaller, higher detail molds from your 3D prints.  Some people also spray the molds with silicone as a mold release to ensure you do not end up simply gluing your mold together with the filler material.

Why stop at rubber, you can use your 3D printed molds for many materials, soap, crayons, wax, ice, jello, or even, mature cheddar cheese.

NOTE: 3D Printed materials may not be food safe, mature cheddar cheese molded from 3D prints are for decorative use only.

 

Help with 3D Printing directly from Photoshop CC

You may recall back in January, we announced our partnership with Adobe, who enabled 3D printing directly through Photoshop Creative Cloud to Shapeways.

Using this feature, artists, photographers, designers, and other Photoshop users can create and prepare designs for 3D printing.

Adobe has created two custom video tutorials to help you use Photoshop CC for 3D printing:

Designer Paul Trani, Adobe’s Senior Creative Cloud Evangelist, shows you how he made a custom iPhone case directly from Photoshop with a personalized message: “Create Now”!

Custom iPhone case designed by Paul Trani

Custom iPhone case designed by Paul Trani

To get more hands-on, this Photoshop Creative Cloud Tutorial on 3D Printing is a three-part video course that takes you through an entire design-to-print project in Photoshop.

Source: Adobe HelpX

Source: Adobe HelpX

No matter what your level of design experience, we encourage you to check out the tutorials and give it a shot because they’re super informative and easy to follow.


 

How to convert 2D images into 3D models with our 2d to 3D app

Posted by in Tutorials

If want to get started creating models for 3D printing quickly and easily, our 2D to 3D app easily enables you to convert a 2D image or drawing to a 3D design. In our latest video tutorial, Laurie from our Customer Service team walks you through how to use our 2D to 3D app, complete with expert tips and tricks. 

In this tutorial, you will learn:

  • What images work best for 2D to 3D app
  • How to create depth in your design with grayscale
  • How to extrude and scale your design in 3D
  • How to review your model’s printability

Looking for more inspiration for 2D to 3D design? Check out Aimee’s video on how she made her personalized #icant necklace!  


 

Adapting and Designing your Character Model or Animation for 3D Printing

Posted by in Tutorials

In case you missed the Design Tips for Preparing your Render/Animation Model for 3D Printing tutorial, here it is. And now it’s time for Part 2, a video tutorial!

This step by step tutorial will take you through adapting your character models and animation designs for 3D printing.

We start with the process of selecting a Shapeways material, and go through relevant design guideline means. In the example portrayed in the video, the designer is working with Full Color Sandstone

Key video takeaways—what to keep in mind when preparing your design for 3D print:

  • Maxing bounding box—how large your 3D model can be printed
  • Wall thickness
  • Wire thickness
  • Clearance—especially if you want interlocking parts
  • Material Traits—if an appendage is too thin, it could snap
  • Sandcastle Rule—If you made your model out of sand, would it collapse?
  • Positioning of model—Can it stay in tact through handling?
  • Color shades—Do you have too many browns and skintones in your model?

Now you can bring your animations and geometries to life with 3D printing! Start by uploading your design today.


 

Design Tips for 3D printing in Stainless Steel

Posted by in Tutorials

Thinking of creating jewelry, a mechanical part, prototype, or small sculpture in Steel? No matter what you plan on crafting in Steel, we’ve got your design guide here.

When it comes to designing for Steel, there are five tips you should keep in mind:
  • Support geometries during the green state
  • Support walls during the green state
  • Round any external edges
  • Round any internal edges
  • Provide adequate surface area at connection points
Because of the unique production process for Steel, it’s important to keep this design tips top of mind. It’ll help ensure you get a consistent, stronger print and round edges.
Read the entire tutorial here for more about design guidelines for 3D printing in Steel. And don’t forget to keep in mind the Steel material guidelines.
Think you got it? We don’t take up any more of your time — start uploading your design here.

 

How I Made 3D Printed Earrings from a Drawing with Shapeways

Posted by in Tutorials

If you are looking for inspiration, design advice and ideas for how you can use 3D Printing to realize your creative vision, we are excited to share a new series in our tutorials section: “How I Made,” written by designers in the Shapeways community to share their unique perspectives, design processes, tips, tricks, and tools.

The first in the series features artist Megan Sawyer, a Carnegie Mellon graduate who works at a software company and is a fan of bats. Megan says, “I love bats, and thought bat wings would be such a cute and spooky alternative to the normal angel wing designs for earrings. But, I was disappointed by the selection of spooky earrings for people with stretched/gauged ears!”

She decided to make her own custom earrings and signed up for the Intro to 3D Printing Skillshare class taught by Lauren Slowik, Shapeways Designer Evangelist.

Megan’s tutorial walks readers through the design process from sketch, importing to 3D modeling software, preparing the model for 3D printing, uploading and ordering from Shapeways, and refining and improving on her design. 

Read the full tutorial here and learn more about how you create 3D Printed earrings and can bring your own ideas from sketch to finished product with Shapeways.

Let us know what else you’d like to see and learn from your fellow community members or inspire others with your own “How I Made” tutorial by reaching out to us at education@shapeways.com!

 

Managing your Shapeways Shop Facebook Fan page Best Practices

Posted by in Tutorials

Savannah here, just popping in to introduce you to our latest series of Shop Owner Tips & Tricks. The glorious signs of spring are everywhere, and that means it’s time for Spring Shop Cleaning! You all did such an impressive job with the Fall Shop Owner Challenge, we wanted to follow up and help you have your biggest Summer of sales yet! Many members of the staff and community are pitching in with inspiring stories and ways to make your Shapeways Shop more successful. Today, Eric, our Social Media Manager is letting you in on some Facebook pro tips! 

Ready to get more eyes on your designs? Time to tap the largest social network on Earth. If you currently have shop open on Shapeways or are thinking about opening one, Facebook is a great platform for establishing your brand and engaging your customers. Today we will highlight basic best practices for managing your shops Facebook Fan page so that you can use all the tools the platform has to offer to your best advantage. 


1) Have eye catching fan page profile and cover photos that highlight your brand

As you can see above, Joy Complex does a great job having a beautiful cover photo that aligns with their shop’s profile image. You can find the photo dimensions for Facebook pages here

2) Post Fun, Engaging, and Visual Content 

Content is king on social media and every second you’re competing for eyeballs on your followers Newsfeed. The best way to get the attention of your audience is through engaging content that includes catchy visuals like pictures or video. Keep your posts short, include a photo, have a call to action, and always link back to your shop. Try to keep your content relevant, have a sense of humor, be fun, inspiring, and open with your fans. 

3) Post at the best times and optimizing your content for Facebook Newsfeed algorithm

The organic reach of your pages Facebook posts gets seen by fewer people due to the frequent changes in the Facebook Newsfeed algorithm. Here’s how to optimize your content posts without having to pay to pay to sponsor your posts

  • Including multiple photos in a post and create visual rich Facebook photo albums
  • Looking at your page analytics and posting at the times where people online and are more likely to see your post. 
  • Post on weekends
  • Sharing news content, blog posts, articles relevant to your work
  • Post 3-4 times throughout the day 

4) Engage, Interact, and Listen to your audience

Get social with your fans! Initiate conversation, join the conversation, and recognize your top evangelist. What counts as an “engagement” on Facebook is a Like, Comment, or share. When someone comments on your Fan page, reply or ‘Like’ their post to acknowledge their feedback. 

Spread the love: By liking and engaging by other artists, designers and makers you further enrich the community we’re all apart of. Conversation karma goes a long way. Be sure and check your page daily.

5) Check Your Page Insights and Analytics 

Use the the page analytics section on your Facebook fan page to track your audience growth, reach from your content posts, along with fan page engagement metrics. It’s important to monitor which content performs the best according to the data which you can use to influence your decision making. 

6) Run Contest and Promotions 

People love contest, giveaways, and promotions. Most importantly, everyone loves free stuff. Give your fans an incentive to come back to your page and engage with your content. This can be something as simple getting users to ‘Like’ your fan page, share their email address, commenting on your page posts. 

7) Use Facebook as your Fan page instead of as ‘You’ 

By using Facebook as your fan page, you’re able to filter out your personal newsfeed and insights from your fan page’s. Your fan page can also ‘Like” other fan pages and you can follow their updates. 

8) Create scheduled content / Use a social media management application 

We don’t always have time to sit in front of a computer and post content real time. That’s why it’s important to schedule content to post during time’s you’re not online using Facebook’s schedule post feature or through a free social media content management application like Buffer or Hootsuite

9) Manage Facebook on mobile with the Facebook Pages Manager app

Mobile devices play a big part in our everyday lives so being able to manage your social media presence via mobile will give you an advantage. You can download the free Facebook Pages Manager App on itunes and on Google Play to help you manage your brand’s Facebook page on the go. 

10) Think like a creative consumer 

Ask yourself “What am I doing to make my content grab the attention of my audience?”. Is it a catchy tagline? Or maybe a funny photo? It could even be something that triggers an emotional response. The goal is to think like a creative consumer. If you were scrolling down your news feed ask yourself if your content engaging enough for someone’s attention. 

While maintaining a Facebook fan page takes some advance planning and energy to upkeep, it’s a great way to actively engage your customers and keep them personally involved and updated about your brand’s activities and the products you are creating. Do you have a fan page for your Shapeways shop? What are strategies you have found work for you?  


 

Shapeways Ask an Engineer #2: Strength and Structure (VIDEO)

In the second episode of Shapeways Ask an Engineer, we demonstrate how slight modifications to your models can double their strength.

With the help of good old Diet Coke, we see how many cans we can stack on two different cube structures before they break. The first is a basic cube composed of squares, while the second is a little more complicated and composed of triangles. Our test reveals that the addition of a few more lines allows a structure to withstand two Diet Coke cans before snapping, while the basic cube snaps almost immediately after a can is placed on top of it. The difference in price between the two models is only fifteen cents — definitely worth the extra money!

What would you like us to break next time? If you have any 3D printing questions you would like answered by our
3D printing engineer Matthew Hagan please email
askanengineer@shapeways.com

For more information on Shapeways 3D printed materials visit our materials hub and and more design tips take a look at our Design for 3D Printing 101