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The new Pepsi Logo


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I have to see that logo draped across the entire facade of a building on the way home every day.

I found this amusing:
#1 bvicarious on 2009-02-12 19:58 (Reply)
After skimming through that design doc all I can see when I look at the logo is a screwed up PacMan, or those creepy smily faces.

I think it's a pretty poor rebranding. I think one problem is that the logo and company name have so much separation. One doesn't relate at all to the other. Previously it was like the wavy ball was just tossed in there. The rebranding tries to bring everything together by simplifying the design and updating the font, but overall I think it comes off as even more disassociated. Maybe they're trying to diminish the name and go by the logo alone. Incidentally, Apple, Inc. pulls this off because the "apple logo" is so easily associated as "an apple".

It's the same with the Tropicana brand. The new font is nice, but the modern glass of OJ just doesn't have the same impact that the old branding did. The old logo had a very classic appearance and went very well with the orange and straw, similar to how the globe is integrated with Universal Studios.

Shapeways has a great logo as well. The extended character bars emphasize the custom modeling aspect and tie very well to the association with the company name. Somewhat similar to other logo-ized brands like Coke.

As for the similarity with the Obama "O", I don't see it. There's actually a clear connection with the Obama logo and it looks nice.

Pepsi would have been better off placing the old globe behind a new fonted text.
#2 fracai on 2009-02-13 02:59 (Reply)

the link is hilarious!

#3 joris on 2009-02-13 08:08 (Reply)

I agree with the separation: it just feels like two clean design-y forms rather than one thing.

I loved the Tropicana: Orange with straw in it, logo. It made a lot of sense to me.

I'm glad you like our logo: I personally love it but I might be biased. I really like the fact that our logo changes over time and that we incorporate user designs in it. It is a rather obvious thing to do perhaps but I like the evolution of it.
#4 Joris on 2009-02-13 08:49 (Reply)
I miss the old Pepsi logo. It is way better than the present logo.
#5 logowhiz on 2009-02-24 04:01 (Reply)
And Pepsi, Co has come to its senses and is reverting the Tropicana rebranding.

I only hope, for their sake they revert the Pepsi brand as well. My thought is that it would be too embarrassing for them and they'll soldier on.
#6 fracai on 2009-02-24 04:06 (Reply)

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