That video is on John Winsor's blog, he wrote "Spark: be more innovative through co-creation" which is a nice book to get you started on the subject and was written in 2005. So pre-history in the co-creation world.
This video is also about co-creation and innovation, it is much more in documentary form but the examples and discussions in it are great. The video is told from a big company perspective, can corporations innovate? The examples in the video m&m's, WD40, Bailey's really explain the dilemma's for big companies well. Via Herd.
Image credit: Sorn, Creative Commons Attribution
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