Recap: SXSW Interactive 2011

Robert and I just made it back from SXSW Interactive in Austin. It was a great time where we devoured tacos, ran to and from panels, got into cool conversations, and soaked in tech at ridiculous quantities. Having been to SXSW once before, it was lots of fun to bring a fellow Shapie into it and help them get familiar with everything, while exposing lots of new people to what we do. And the response was awesome. 

 

On Sunday we took part in the NYC Startup Meetup, an all-day gathering of over 30 different New York-based early stage companies where we got to know one another, scoped out new talent, and took turns giving demos. We were the only guys there with actual physical products, and that meant we really stood out. Our table was nearly mobbed from start to finish. Lots of people had no idea that 3D printing at the level our community is familiar with is currently possible.

It was really inspiring to see a crowd of people who are usually accustomed to digital products fall for Shapeways. The population at SXSW is definitely known for making things, but those things are usually in non-physical form. Still, everyone we spoke to didn’t miss a beat — they totally loved the idea of using tech to make real world stuff. Hopefully we’ll be welcoming a whole new group of creatives — the techies who now want to hack in 3D. 

We can’t wait to see what next year brings! So, where would you like to meet up with us next?

3 comments

  1. Aaron Trocola

    I’m glad the show was such a success.

    The lighting creates great atmosphere, but it’s not great for photos.

    I’m going to Rapid 2011. You should come too.

  2. ana

    Hey Aaron, I completely agree about the lighting. Great for atmosphere, less-than-great for showing the models in photos.

    Rapid 2011 looks like it might be really cool, thanks for the suggestion. We’ll be checking into it. :)

  3. Aaron Trocola

    It would good if Shapeways had some representation if not a whole booth. The conference was originally about rapid prototyping, but the attention is turning to rapid manufacturing because of services like Shapeways and the widening interest in 3D printing. Shapeways employees should get free passes!

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