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Tuesday, December 21. 2010A picture is Worth (at least) 1000 Hits
Promoting your designs on the internet is actually fairly simple, (but not always easy). To get the initial spark of interest from a potential buyer (or blogger) you need One Perfect Image that clearly captures the intent of your design at a glance. Once you have the viewers attention only then you have an opportunity to close the sale a brief description/story for your design and a great price.
 We recently featured the Birdsnest Eggcup by Studio Gijs on the Shapeways Facebook and Twitter accounts, along with a couple of submissions to third part blogs, within hours Gijs had sales in the double figures along with a request from a design magazine for high resolution images ready to go to press. This image, along with being a cute design, is beautifully photographed with a perfect composition using the 'rule of thirds' with the slightly out of focus fork leading the eye to the product. The lighting is bright and evenly lit with no harsh shadows or glare (or lens flare, youch). The colors are soft and complimentary yet the light blue seems to really sing against the pink background. Next time your items arrive and you are ready to take photographs to place in your shop, take a little time to prepare and compose an image that will really do justice to all the hard work you put into your design. Ensure they are in 450x324 or 700x519 format to ensure they sit right in the frames. If you do not have a decent camera and tripod ask a friend who does to help out. Most peple are more than keen to put thetheir Megapixels to good use..
Check out this DIY Micro Studio.. Comments
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Thanks Michiel,
and big thanks of course to Duann and Shapeways in general to make all this possible! It's a great new experience to get a new design 'around the world' in just a few hours. As a side note: the photograph was shot in natural light in RAW, and processed in Photoshop, (which has excellent RAW processing) We deliberately organized a breakfast at a friend's home who happens to have a pink wall and a white wooden table 
The design just got picked up on Boing Boing by Cory Doctorow....
http://www.boingboing.net/2010/12/21/3d-printed-birds-nes.html? Get ready for the next avalanche of hits from a beautiful photograph. |
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