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In my opinion, the more choices a person has to make to create something, the more ownership they have of the resulting design.

For example...

A tool maker, creates a tool that generates a leaf using only nature as a guide. The tool maker made no design choices because he/she copied nature completely. The tool maker owns the design of the tool, but not the resulting design. Nature owns that.

A tool maker creates a tool that generates a leaf, but builds in a complex array of parameters generally offered by nature (type of tree, weather patterns during leaf growth, percentage possibility of disease, amount of nutrients available to that tree, etc). Once again, the tool maker owns the design of the tool, but the resulting product design is not owned by Nature. The resulting product design is now owned by the end user who dictated the parameters.

A tool maker creates a tool that generates a leaf, builds in a complex array of parameters, but some of these parameters are pre-chosen by the tool maker ... let's say the tool maker creates a 3D model of the leaf, and this model is then modified based on the parameters chosen by the end user. In this case, the ownership of the final leaf is shared between the tool creator and the end user. I believe that since the tool creator started the process with their own 3D model, that they have a right to decide whether the end user has the right to share the content - but only if the end user is made aware of this decision.

#1 T. Shawn Johnson on 2010-03-08 21:45 (Reply)
I've read this quite a few times now and think its brilliant. I could be a wonderful rule of thumb and general guideline for determining authorship and contribution. Thank you so much!
#1.1 Joris on 2010-03-09 09:28 (Reply)
Questions about intentionality or authorship come up a lot wherever you have generative/computational design. I think these questions are generally naive. We do not ask these questions about more familiar media. If I use a particular film technique such as a type of shot sequence that was pioneered by another filmmaker, no one asks if that filmmaker has some ownership of the shot. Or if someone invents a method for texturing glass, and I use that method in a different way, same thing. It would be appropriate for them to cite their sources. In some cases, it may be underhanded and unethical but I would not say that the person did not design the object. Only in cases of more direct copying do we say this. If someone uses the same method for the same purpose, then they are losing authorship. The question is not who is the designer, but more what did these people do? What are their original contributions? For some reason when we are start putting computers in the mix, we want the contributions to be very large. People have been iterating over the same designs with the slightest modifications for everything from furniture to tableware to graphics, and no one asks these questions.

As for the direction of generative/computational design, I see it more as a medium than a trend. It's a new, ill-defined medium that people are just beginning to explore. Frankly, I see data as becoming less important. Unless that data is relevant to the function of the design. Right now, you can generate a sense of novelty by creating something which you can say "this object is based on me," but I think as more of these sorts of products emerge consumers will realize that these sorts of changes do not affect the desirability of the final object and therefore do not matter. If I need a certain fit or if I like blue, that is a change that matters to me. But that kind of data is more like a shopping user interface. Having more choices just means having a better shopping experience. Even to the extent of being able to put your own text in something, it is just like one of those places where you buy something with your name on it but better.
#2 Jesse Louis-Rosenberg (Homepage) on 2010-03-08 23:17 (Reply)

I totally get it now, thanx! If I typed the above blog post in word pad or Open Office I would not be asking myself repeatedly "who wrote the blog post? Was it Joris or Open Office?" I do think however that such a discussion about authorship and contribution is very important to us. My judgment is completely clouded by the fact that I models such as this appearing on the site:
The Hoodie is created by Culprit Art, modeled by DotSan and the pattern is by Jon Burgerman. With such collaborative creations who is the 'author'? It will get more complex if we throw software tools into the mix. I think about this kind of stuff a lot, so this might account for my own child like fascination with authorship. This has fundamental implications for us when designing ways by which people can collaborate and also the intellectual property concerned. What stance shall we take?

Thinking of it as a medium is a great way to do it. "your name on it but better" is interesting also. Isn't the data crucial though? In the Cafepress: "put your name on a mug" the overlap between the imagined "word on a mug", the onsite representation of same and the final mug would seem to be crucial. But with more abstract representations is not the believability of the process crucial? The method rather than the result? If the algorithm leads to an ugly bowl I will not buy it in both cases. But in the abstract example if I do not believe that the process actually does refer to me I will not believe in the designer or the company selling the designs any more. On Cafe Press I could care less how they get my name on a mug as long as it looks exactly as I want it to.

In this light the believability of the algorithm, process and data is crucial in an abstract generative design process but negligible in a purely visual representation of what I want. This to me is the emerging gap between customization by choice and customization by algorithm.
#2.1 Joris on 2010-03-09 09:26 (Reply)
interesting topic and discussion.
what about this then: "[...]My judgment is completely clouded by the fact that I models such as this appearing on the site: [...] The Hoodie is created by Culprit Art, modeled by DotSan and the pattern is by Jon Burgerman. With such collaborative creations who is the 'author'?[...]"

Since I copied and pasted the above text that Joris originaly wrote (i assume). who is the author?
Joris is!. but I did edit it. So I can credit myself as editor.

But here's where it gets tricky for me (even when i used to write essays in Enlgish class back in college) .DotSans is mentionned by Joris. yet "DotSans" is a potential trademark, a brainchild of the person behind the 'brand'. Should he/she be credited every time the name is mentionned?
or is mentionning the name enough by itself?

what if applying my name on a ring, i apply a graphic i designed on a photoshaper with a frame?
frame was provided by the vendor, the image inside is mine.
who gets the credit?

This is why I like open source. (and COMMU part of the word communism :-) )
I think people and companies should stop being hung up on their 'rights' and focus on how they can better serve humanity.
#2.1.1 Artur on 2010-03-09 15:50 (Reply)
I agree! Attribution is very important. We have to always give credit, always let everyone know whose work went in to the creation. Then someone can (even if only by increased reputation) can 'profit' in the broadest sense from their creation. I think that creativity would be stifled without attribution.
# Joris on 2010-03-10 10:27 (Reply)
I originally came across this post in the LinkedIn Generative Design Group, here's the (slightly edited) comment I made there:

Nice post, and with some great examples. I'd like to pick up on a couple of points though.

In the original article you say about generative design: "It simplifies design by codifying it and somewhere within lies the promise of "true", "simple" & "beautiful" design." It's the use of the word 'true' that bothers me, because it seems to imply that somewhere there is one right answer, if only we can find it. That's quite a Modernist idea, that there is one true design which will answer the needs of everyone; I think nowadays most designers understand that there are a lot of equally true solutions depending on the context. Unfortunately, right now, we're still hampered by Modernist means of production which means, for the most part, manufacturing lots of identical things. Rapid prototyping / rapid manufacturing offer the possibility that every product can be unique, but at that point it seems to me the notion of "true design" is somewhat meaningless. Hopefully simple and beautiful will still retain their power though.

I was interested as well to read Jesse's comments regarding authorship and what we expect the contribution of the designer to be within a Generative Design process. I think there is a parallel with the role of the artist and the artist's assistant, who will often be more technically skilled than the artist. Within the art world it's pretty much accepted that the idea is more important than the skill required to realise it: Jeff Koons' paintings or Antony Gormley's sculptures aren't criticised for having been created by their assistants. But the general public are often disappointed, they expect artists to be technically adept and feel cheated when they find out the artist didn't actually paint / sculpt / craft the thing that they put their name to. I wonder if the same thing will happen within design?
#3 Matt (Homepage) on 2010-03-09 19:51 (Reply)
the point about True design i think you're touching on the right thing, there are lots of truths.
but in my opinion there's only one truth per individual.
and customizing will bring that truth to you, rather than dissolving it with mass production for everyone. Also, Joris was saying 'promise of true' which is not an absolute.

second point. I actulaly don't have a beef with Koons about what he does or does not do, my negative sentiment is towards him calling himself an artist, while what he really is, is a designer. In my opinion any 'commercial artist' is a designer - when selling your art is a criteria that you work with while creating the said art, then you're just designing to satisty the market.
again, this is just my opinion.
#3.1 Artur on 2010-03-10 10:01 (Reply)

I meant "true" as Artur is using it. I don't believe that a generative tool could reach "true design" or "true beauty." The "promise of true" design, beauty and products is so seductive though. I know that many will try to reach it by creating tools and algorithms that set out to in vain create the "most beautiful" bowl, ipod cover or glass, either for one individual or absolutely. Imagine a tool that could create the definitive "most beautiful" version of any object. A rigorous scientific, mathematics based method to ascertain the most beautiful object from all the possible variants. No humans involved, no "eye of the beholder", just a calculation that proves that this one thing is the most beautiful. I believe that such a search is ephemeral and sets out for an unreachable goal. But, in an age of technology people will set out to vigorously search for such chimeras.

The Koons point is a wonderful one to make.

With regards to modernism. I do believe that we are at the cusp of a division within society between a neo-modernist techno optimistic view of the world versus a "post post modernism" view of the world where technology might exist but will be irrelevant for anything that matters. The "we will live forever because of science" on the one hand versus "the material, the advances of science and in the physical world is irrelevant" on the other hand. Reflexively one might think the latter is romantic (or what the heck neo-romantic) but crucially I believe that this movement will not look to nature for inspiration because the awe is gone. Something so malleable and fragile as we consider nature currently could not be as inspiring as it once was.
#3.1.1 Joris on 2010-03-10 12:21 (Reply)
Re: The Chairgenics project-
The analogy with Eugenics is clear in this piece, but I do take issue that the ideas used are also described as "Darwinistic" since it is an essential component of his evolutionary theory that random mutations are introduced, which are then tested by their environment. Both theories would be more clearly understood by making this distinction.
#4 Aaron Trocola on 2010-03-11 13:56 (Reply)

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