Blank Label, is yet another clothing customization company, this time in dress shirts. A great idea although some of the copy and images strike even me as a tad to puerile perhaps (images are taken from their 404 page and a loading page). It is nice to see brands that don’t want to be all things to all people. Although I’m not sure what the borderline misogynistic logo woman has to do with dress shirt customization? The site by the way is aimed squarely at men, but you probably figured that out by now.
Blank Label has a very user friendly and fun customization tool. To me Zazzle still is the gold standard of customization/personalization tools. But, Blank Label’s tool looks gorgeous and works well. It also has a fun element to it. The idea of making your own clothing label of course is a great one and is more ambitious in scope than Cafepress, Threadless or Zazzle. I’m curious to see if they can get this to take off.