We're really excited to announce our latest entry into the fashion world! We've partnered with e-clothier and innovative womenswear brand, Bow & Drape, to launch a line of chic 3D printed accessories for Fall 2013. The line includes leather belts and clutches, both with 3D printed hardware.
It's really simple. Through the Bow and Drape websiteyou can easily choose a 3D Printed design from a curated selection of vintage-inspired shapes including: elephants, geometric bows, lions, carousel horses, beetles, and even lipstick. Once an order is placed, it's sent to our Factory of the Future and 3D Printed just for you. New designs will be added each season. What better way to stay unique and chic!
We love seeing the innovative ways that 3D Printing is entering the consumer market and giving customers more choices on customizable items. How will you add custom style to your wardrobe this season?
Thanks for your question! Bow and Drape aren't selling these through Shapeways but are using Shapeways as their main manufacturing service. In this case, this partnership speaks to co-marketing efforts as well as design support throughout the process. Happy to elaborate if you have more questions!
I see. So, they're banking on the novelty of 3D printing. Yeah, there is a niche market there still I think. What would have been even better though would have been to offer personalized customization along with it. After all, if you're going to be 3D printing you might as well add customization too. Even something as simple as the buyers initials would be great!
Not knocking it though, this a great step into getting more involved with retail. I can't wait to see what's going to happen next!