7. Fan Engagement: Put down the bullhorn and have a conversation
8. Data is your Friend: Statistics, Tracking and Analytics
9. Pay for Play: An introduction to the advertising world
Merchandising is all about designing for the occasion. You already have products, you simply need to tweak them to appeal to holiday shoppers.
People usually shop with one of three things in mind: type of gift, price, and recipient. Knowing this, you can make it easier for them to find your products by tagging your products according to potential recipient, theme and occasion. Tagging is the fastest way to help you hit different categories.
Read Tip #3 on discovery for more about tagging your products. Tags relating to themes and occasions can be as broad as holiday, christmas, Valentine's, mother's day, fathers day, birthday, even just the simple tag of gift will help you get found in search. Tags relating to recipients can be broad too: men, women, parents, children, hostess gift, secret santa, teacher, stocking stuffer.
You can also use the description and photos to highlight gift ideas.Gunter Art and Design shows how his jewelry is perfect for a girl by using his own girlfriend in his photos.
Lastly, don't underestimate the power of seasonal gifts! Ornaments, hostess gifts and decorations for the home are all popular choices. This great snowflake generator from Kimotion Arts is a perfect example of an inexpensive ornament that makes a great gift. A lego snowflake? Perfect for the man, child or techie in your life!
Do you have any tips or tricks to share? Share them in the comments!
Do you really believe every snowflake is unique? Until we can really preserve and analyze every single snowflake that has ever fallen to earth how can we really know? Really, none of that matters when you can get 3D printed post modern snowflakes to hang from your tree thanks to Kimotion Arts.
Why spend hours in painstaking, meticulous labor when you can simply 3D print a ship in a bottle? using Objet Connex 3D printer's ability to print two separate material types in one pass makes it possible to print an opaque object within a clear object...
What would YOU do if you could 3D print in a clear material such as this?
To celebrate the launch of the Shapeways Gift Guide and the impending Black Friday avalanche of traffic to your Shapeways shops this weeks Tag Tuesday is gift. Tag your designs with gift to help people find your designs that are suitable for giving this holiday gifting season. Over the course of the day we will take a look back at the tag gift and will try and include more in preparation for Black Friday. We will be doing some promotions over Black Friday so ensure your shop is ready with tags, descriptions and images, yes images!!!!.
Following are a few products in the Shapeways shops tagged with gift, what are yours tagged with?
This weeks Designer Spotlight focuses on Nancy Liang, a Shapeways alum and a passionate creator, who has made an awesome web app called Mixee Me that turns you into an action figure!
Tell us a little bit about yourself: Who are you? Where are you located?
I am Nancy, formerly the Materials Product Lead of Shapeways. I launched silver, frosted ultra detail, ceramics, polished strong and flexible, the image popper and a bunch of other projects while I was at Shapeways. I'm really a nerd at heart. I love hacking together everything from image poppers to dog treat dispensers. It's so much fun to make things, and I want to help other people make things too. Right now, I'm working on making web apps that make it easy to 3D model. We just launched Mixee Me, which enables people to create 3D printed characters right from their browser.
What's the story behind Mixee Me?
When I was little, I always wanted to have an action figure of myself, a childhood dream if you will. I thought that if you were made into a figurine, then you had made it in life: that was my bar for a successful life. When I first learned about 3D printing and 3D modeling, I knew this was my opportunity to make myself into an action figure. So I sat down with Google Sketch Up and ended up spending a whole day learning to model, fixing holes, dealing with inverted normals and all sorts of frustrating bugs. I ended up making a stick figure. This was a far cry from the action figure of my dreams. That was disappointing. With Mixee Me, we want to make it easy for anybody to create their own characters, so nobody has to experience the frustrations of my first character making episode. Oh, and yes, I did make a miniature of myself with Mixee Me. Yes, it only took me 30 seconds. Yes, I checked that childhood dream off my list! Woo hoo!
What brought you to 3D printing with Shapeways?
I applied to Shapeways because it was the only company that covered all my interests: technology, enabling others to make stuff and design. I actually had no experience in materials, or 3D printing, or product management, but I really wanted to work there!! I knew Shapeways was going to be at the NYC Maker Faire, so I made sure I showed up to talk to Peter and the team. I guess my persistence paid off, as I ended up getting an amazing job and worked with an amazing group of people. (Ed note: Aww thanks!)
How did you learn how to design in 3D?
How do you promote your work?
I've been fortunate that a few blogs have found 3D printed memes to be interesting and right now is a great time for 3D printed designs. 3D printing as a technology is making a splash in the media, even some of my non-tech friends have heard of 3D printing and are interested. Media (blogs, newspapers) are definitely interested. I try to create works that are shareable. Memes like Sad Keanu are shareable. Mixee Me is also shareable, we are hoping that people will see Mixee Mes as a good gifting opportunity. For example, we have some friends who are in long distance relationships giving Mixees of themselves to their significant others, so there is a little physical representation to keep each other company.
Who are your favorite designers or artists?
Kikkerland, it's more of a company than a designer, but I love their whimsical, fun products. I love anything on ThinkGeek. I love the Strandbeest, it is incredibly cool conceptually and design-wise.
I am also constantly impressed by the structures people build in Minetoys.
Who in the Shapeways community has served as an inspiration to you?
Michiel Cornelissen's designs are beautiful and functional, I love his a bit cross. Continuum Fashion, of 3D printed bikini fame, they do awesome, beautiful and fun work and they share my philosophies about enabling people to create and share. Stony Smith, I'm not a train person at all, but the way that Stony approaches helping out the community is really an inspiration for me. (Ed note: and for us too!) I've tried to make it easy for people to create so I'm excited to see what people create with Mixee Me!
We have seen our 3D printed ceramics used for quite a few applications that take advantage of the heat resistance and food safe properties, but this is the first smoking hot design to use those same properties for smoking tobacco. Pookas has also designed the Skull Tobacco Pipe with a Bronze Stainless Steel mouthpiece, a clever use of combined 3D printed materials.