The Shapeways Blog: 3D Printing News & Innovation
Entries from October 2012
Thursday, October 25. 2012
Shop Owner Holiday Tips Series: #1 Master the Basics
Can you believe the holiday season is only nine weeks away?! Fall snuck up on us, it's almost Halloween, and that means that the holiday shopping rush will soon begin in full force.
Shop Owners, we're here to help! We've prepared a nine part series of tips and tricks to help you get your shop ready and make the most sales in the busiest time of year.
Here is what's in store:
1. Master the Basics: Making your shop shine
2. Function & Form: Which materials for which products?
3. Discovery: Getting found in search
4. Personalization: Put a name on it!
5. Merchandising: Design for the occasion
6. Promotion: Go where your audience is
7. Fan Engagement: Put down the bullhorn and have a conversation
8. Data is your Friend: Statistics, Tracking and Analytics
9. Pay for Play: An introduction to the advertising world
#1 Master the Basics: Making your shop shine
There are three key elements to getting your shop ready for an influx of sales: (1) cleaning up your shop, (2) telling a story, and (3) taking great photos.
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