7. Fan Engagement: Put down the bullhorn and have a conversation
8. Data is your Friend: Statistics, Tracking and Analytics
9. Pay for Play: An introduction to the advertising world
Merchandising is all about designing for the occasion. You already have products, you simply need to tweak them to appeal to holiday shoppers.
People usually shop with one of three things in mind: type of gift, price, and recipient. Knowing this, you can make it easier for them to find your products by tagging your products according to potential recipient, theme and occasion. Tagging is the fastest way to help you hit different categories.
Read Tip #3 on discovery for more about tagging your products. Tags relating to themes and occasions can be as broad as holiday, christmas, Valentine's, mother's day, fathers day, birthday, even just the simple tag of gift will help you get found in search. Tags relating to recipients can be broad too: men, women, parents, children, hostess gift, secret santa, teacher, stocking stuffer.
You can also use the description and photos to highlight gift ideas.Gunter Art and Design shows how his jewelry is perfect for a girl by using his own girlfriend in his photos.
Lastly, don't underestimate the power of seasonal gifts! Ornaments, hostess gifts and decorations for the home are all popular choices. This great snowflake generator from Kimotion Arts is a perfect example of an inexpensive ornament that makes a great gift. A lego snowflake? Perfect for the man, child or techie in your life!
Do you have any tips or tricks to share? Share them in the comments!