Shapeways CEO Peter Weijmarshausen is proposing a panel entitled What YOU can really do with 3D printing,
You don’t have to be an engineer or professional designer to use 3D printing – anyone can do it! In this session, we will not only talk about what 3D printing really is (not just plastics!) in a way that everyone can understand, but also share how it is relevant to anyone. Whether you’re looking to recreate a family heirloom, make a spare part for a broken remote control, or just play around with design, 3D printing is truly accessible to anyone to make anything.
Kenny Davis from Hasbro will join Michael Weinberg from Public Knowledge, Natalia Krasnodebska and Duann Scott from Shapeways for the How 3D Printing Will Change Brands’ IP for Good panel.
By opening up their Intellectual Property to interpretation, major brands can enable their fans to create new derivative works. This user generated content adds value to the brand, gives the designer both social and financial capital, and generates new revenue for the brand. Allowing fans to interpret their favorite brands legitimizes and elevates the culture of fan-art and gives designers new freedom to create sought-after content. Using the Hasbro/Shapeways SuperFanArt as a case study, we will discuss how 3D printing enables companies to capitalize on their brands’ long tail, and how the design community will benefit.
Bringing it home with some honest insight and debunking the myths, 3D Printing: Myth vs. Truth with TJ McCue of Forbes along with Savannah Peterson of Shapeways and Andreas Bastian of Autodesk.
The technology is decades old, but now there’s an ecosystem in place that moves it beyond the maker edges to mainstream center. This panel will provide an insider’s view on the myth vs. truths of 3D printing and where the industry is heading.
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