3D printing: saviour or piracy tool?, a recent article by Brad Howarth for Fairfax Syndicated media in Australia and New Zealand lightly touched on issues of 3D printing and IP.
The recent debate has been fuelled by The Pirate Bay’s new Physibles section for product files with opinions ranging from ‘the sky is falling’ type declarations with demands that CAD files and products be embedded with DRM type devices to ‘cue the worlds smallest violin’ to copyright holders, even with disbelief and accusations that 3D printing is a hoax, again.
This is something that will require much more discussion to work through but what was interesting at the end of Howarth’s article was a quote by Bruce Arnold, a lecturer in the School of Law at the University of Canberra:
“Just as with existing counterfeiting options, Arnold said that many
consumers would still prefer to buy the original item. But for some
designers, he said protection may be better achieved through instant
prototyping and continuous product change rather than intellectual
We know one of the benefits of 3D printing is that you do not need to retool to make an iteration on a product, we know that designing and testing a new product is relatively inexpensive compared to the processes of mass production. We know that most designers would rather spend their time designing new products then defending their designs in court. We also know that most designers do not have the tools an assets at their disposal to even attempt to stake a claim around their designs so what is the best way to proceed? You got it.
“protection may be better achieved through instant prototyping and continuous product change rather than intellectual property law.”
Sure it is disheartening if your design is blatantly copied or the idea appropriated without proper attribution (another big topic for another day) but the only way for most independent designers to beat this is to build a brand of continuous innovation.
The internet responds well to quick thinking and agile execution of those ideas with good documentation.
The interest spike for a product on the internet is really quite short, for a you to ride that wave you need to capitalize on the interest and follow immediately after with the next product/story. That is how you will build your personal brand. Do not spend too much time worrying if someone is copying your design because as Seth Godin puts it, “The enemy of the author is not piracy, but obscurity” this is true for most designers also.
If someone’s personal brand is built on copying others designs or leaching from their brand like a virtual Shanzai without permission or attribution, they may make some quick cash in the short term, but they will never have a devoted following waiting upon their next product. This following is what will lead to success. Look at the fanaticism surrounding Apple, Kikkerland, United Nude, Minecraft, etc.. Authentic, original output, be it product, fashion or digital media, no one is a fan of clone.
In music it is not the cover bands that sell tickets and tour the world. Original artists who innovate and continuously release new music stay ahead of any imitators.
Be an innovator not an imitator!